September 12 / Proverbs 27:15-27

Proverbs 27:15-27

Sheol and Abaddon are never satisfied,
and never satisfied are the eyes of man.

Proverbs 27:20

Madison Avenue survives and thrives on the truth of this proverb. The advertising industry not only recognizes our tendency to always want more, but feeds that tendency, promising us satisfaction if only we’ll buy what they’re selling — knowing full well that the satisfaction we crave will never come. And we fall for it, over and over.

Our trouble, of course, is that our eyes — and hearts — are set on the wrong things. We are looking for satisfaction from things that cannot ultimately satisfy. We need to lay them all aside and come to the only One Who is the true Object of all our desires, the One Who is Himself our only full Satisfaction, our Life.

If then you have been raised with Christ, seek the things that are above, where Christ is, seated at the right hand of God. Set your minds on things that are above, not on things that are on earth. For you have died, and your life is hidden with Christ in God. When Christ Who is your life appears, then you also will appear with him in glory.

Colossians 3:1-4

Nothing Madison Avenue offers can compare with Him.

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